PosiValues; Positive Values provide a road-map for a Positive Life!

Victor Sinclair PI/PMI Founder

Victor Sinclair PI/PMI Founder


Values are a critical part of both the Positive Imperative and the Positive Music Imperative. Early on in the concept, I had been organizing music and themes along similar lines and topics as John Schinnerer had been doing with at that time 28 values. I was also looking for a way to better organize and rationalize these topics as future themes of both conversation and music. A little under a year ago, John and I had a conversation that culminated in integrating the organization of some key research and findings with the notion of how they help to organize and convey the foundation of peoples actions with identifying their core values, some of which are gained not only by parents, schools, friends, doctrine/religion but also inspired of course by song. With a little tweaking, you have the 35 core values adopted by PI/PMI. (BELOW)

Positive Responsible ChildrenRaising responsible children starts with values.


Children and youth are more challenged then ever before when it comes to making positive decisions. Because of technology and lifestyle, they receive more access to more information than any generation before. Parenting has also become more of a challenge for many of the same reasons. Giving children a solid foundation of values gives them the guideposts to make positive decisions. Universal Responsibility which is the 3rd tenant of the Positive Imperative is PosiValue (Positive Value See PosiWords) #20 and key to raising positive healthy youth.

As parents teach these values, they too will gain the benefits from learning as they teach. The first step, of course, is to learn what the 35 Positive Values are. As you read the blog posts you will see these values in many different contexts and conversations to help apply them to your lives.

Our hope is that as people begin to examine their values, they also then reflect upon how those actions are impacting their lives through their everyday actions, thoughts and words, both Positive, Neutral and Negative. It will be how we balance our values and the congruence of their outcomes that ultimately determine our integrity.

My thanks and gratitude to John Schinnerer for his selfless sharing of his philosophies and knowledge and his energy and support to the Positive Imperative/Positive Music Imperative.

Victor Sinclair



PosiValues ~ Positive Values provide a road-map for a Positive Life! 

by Dr. John Schinnerer.


To arrive at the 35 values, I compared the existing research on universal values from some of the top researchers in the field – Shalom Schwartz and Milton Rokeach who taught at Michigan State and Washington State and got his Ph.D. from UC Berkeley. Rokeach’s influential book Nature of Human Values (1973), and the Washington Schwartz coordinates an ‎international project in more than 70 countries that studies the antecedents and consequences of ‎‎individual differences in value priorities and the relations of cultural dimensions of values to societal characteristics and policies. His value theory and instruments are part of the ongoing, biannual European Social Survey. During the 1970s and 1980s, Schwartz was one of the pioneers in the research on pro-social and altruistic behavior. His research has since included studies on the development and consequences of a diverse range of behavioral attitudes and orientations, such as religious belief, political orientation and voting, social group relations, consumer behavior, as well as the conceptualization of human values across cultures. Schwartz received his Ph.D. in social psychology from the University of ‎‎Michigan-Ann Arbor.


The other element I added was the research of Martin Seligman and Christopher Petersen on human strengths. Martin Seligman is the founder of the positive psychology movement.


I went through, compared and contrasted, then combined the lists of universal values and strengths as found by these four individuals. The result is the 35 Values.

The 35 Positive Values – Guide To Self, Inc. (c)

1. Wisdom and Knowledge – entail some aspect of learning, knowing or creating/creativity

1. Lifelong learning
2. Open-minded/Critical thinker
3. Original/Creativity
4. Social/Emotional Intelligence
5. Wisdom/Perspective-taking

2. Courage – the intentional exercise of will toward the uncertain realization of virtuous ends.

6. Ambition
7. Bravery and Valorous
8. Honesty/High Integrity
9. Persevering/ Resiliency
10. Creation of wealth/Abundance

3. Love of humanity – positive social and emotional interactions with other people

11. Cheerful
12. Loves others/Friendship
13. Self Love/Worth
14. Kindness/Generous/Helpful
15. Family

4. Justice – how individuals relate to groups such as workgroups, community, country and the world

16. Fair and Equitable
17. Teamwork/Loyalty
18. Good Citizenship
19 Service/ Serving Community/Country
20 Responsibility

5. Temperance – the “appropriate and moderate expression of your appetites and wants.”

21. Clean in Body, Thought and Deed
22. Assertiveness
23. Humility/Modesty
24. Self-control
25. Physical health

6. Transcendence – “emotional strengths that reach outside and beyond you to connect you to something larger and more permanent: to other people, to the future, to evolution, to the divine, or to the universe.”

26. Passionate/Enthusiastic
27. Forgiveness
28. Appreciating beauty
29. Spiritual/Purposeful life
30. Playful/Sense of Humor
31. Gratitude
32. Hope
33. Spiritual Growth
34. God
35. Music/Art/Dance/Theatre/Film/Performing Arts

About the Author

Dr. John Schinnerer is in private practice helping individuals learn happiness by mitigating destructive emotions and fostering constructive emotions. His practice is located in the Danville-San Ramon Medical Center at 913 San Ramon Valley Blvd., #280, Danville, California 94526. He graduated summa cum laude from U.C. Berkeley with a Ph.D. in psychology. Dr. Schinnerer has been an executive and psychologist for over 10 years. Dr. John Schinnerer is President and Founder of Guide To Self, a company that coaches clients to their potential using the latest in positive psychology, mindfulness and attentional control. Dr. John Schinnerer hosted over 200 episodes of Guide To Self Radio, a prime time radio show, in the San Francisco Bay Area. Dr. Schinnerer is President of Infinet Assessment a psychological testing company to help firms select the best applicants. Dr. Schinnerer’s areas of expertise range from positive psychology, to emotional awareness, to moral development, to sports psychology. Dr. Schinnerer wrote the award-winning, Guide To Self: The Beginner’s Guide To Managing Emotion and Thought,” which is available at Amazon.com, BarnesAndNoble.com and AuthorHouse.com.





Victor Sinclair. VP of VSC International, Founder of the Positive Imperative and the Positive Music Imperative movements/concept and community, has a wide background in teaching, broadcasting, the music industry and business and most recently served as a founder and Executive Director of the American Chamber of Commerce in Canada (AmCham Canada). He has also dedicated more than 30 years of his life to volunteerism and not for profits including Big Brothers, Memorial Boys and Girls Clubs, Minor Leagues Sports and as a President and board member of several not-for-profit boards. Interests include family, biking, tennis, reading, music and PI/PMI of course. http://www.vscinternationalcorp.com http://www.positiveimperative.com http://www.positivemusicimperative.com http://www.twitter.com/posimperative http://www.facebook.com/Vic.Sinclair http://www.linkedin.com/in/victorsinclair

One Response to “PosiValues; Positive Values provide a road-map for a Positive Life!”

Svetlana Eltsova August 2, 2009

Values is where it all begins. You don’t need religion… you just need the positive values that come of religion. Honesty and work ethics are important as are virtues like persaverance and helping your fellow man. The one that gets missed far too often in this world is Art.

Art is the expression of humanity. Be it Positive Music or any other expression from paintings to drama to my favourite beaded jewelry. More art mean more compassion and understanding and ultimately love which leaves less room for hate and war!

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